Serhat finds the one weak link between the front end and the back end of your business, and shows you how to close it.
The real cost sits between your departments, where two good decisions quietly cancel each other out.

“If you're doing e-commerce, remove the ‘e’ and think again. If you're doing commerce, add an ‘e’ and think again.
Serhat Kılıç

Traffic, offer, copywriting, funnels, conversion, retention
Sourcing, unit cost, quality, logistics, cash cycle
The one weak link connecting both sides, invisible from either seat alone

Let's find out if you're right.